Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or use https://www.mlilyu.com/ (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we collect information about the pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
  • Log Files: Track actions on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the information you provide primarily to process your dealer enrollment and set up your retailer account, including:

  • Verifying your business and dealer credentials
  • Creating and managing your retailer account
  • Granting access to MLILY University resources and materials
  • Communicating with you about your account, enrollment status, and available resources
  • Sending updates about new products, training materials, and program announcements

We use your business information to ensure only authorized dealers gain access to our retailer portal — for example, by reviewing submitted details to confirm eligibility and maintain the integrity of our dealer network.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Webflow to power MLILY University — you can read more about how Webflow uses your Personal Information at https://webflow.com/legal/privacy.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact information below.

Additionally, if you are a European resident, please note that we are processing your information in order to fulfill our dealer enrollment process and deliver the resources and assets associated with your retailer account, or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you submit your business information through the Site, we will maintain your account information for our records unless and until you ask us to delete this information.

Third-Party Websites

The Site may contain links to third-party websites. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with their content. We are not responsible for the privacy practices of these third-party sites.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at csr@mlilyusa.com.